In today’s world, more and more consumers are going to the internet to find a business instead of looking in the back of the phone book. Your goal, as a business owner, should be to take advantage of every opportunity you have to reach new customers. If you don’t have a website you will lose potential customers to your competition that does have one. Here are a few more reasons you should have a website for your business:

It builds credibility with your customers. Customers can go to your website to learn more about you and your business. The more they learn, the higher their trust level will be with you. This in turn will lead to more sales for your business.

You can keep your customers informed. A website is a great place to advertise new products and services you are offering. You can also use it to announce a new sale you are starting for your store.

Speaking of keeping your customers informed, your website will also allow you to have a blog that customers can subscribe to. This is a great marketing tool as many consumers have their email on their phone these days. Think about it, you are able to send notifications right to the pocket of your customers!

It is always available, 24/7/365. Even when your business is closed for the day your website is still up. Customers may not be able to walk into your building, but they are still able to learn more about your company and potentially do business with you online.

You can sell products/services from your website. A key to surviving in business is to constantly stay current with the times. You must embrace and accept changes as they approach you. Consumers are increasingly shopping online. According to BigCommerce, “51% of Americans prefer to shop online” ( This fact alone shows that you could be missing out on a lot of sales if you are not doing business online.